From refining to completely new image
IMAGE EDITING
Before and after
All photographic images are edited after the fact. Eliminating imperfections and colour correction are the usual interventions. But sometimes it includes much more than this. Some things are photographed separately and then mounted onto the image. Or some objects can be photographed with different lighting and sharpness in order to compile the ideal image afterwards. INK retouchers are experts at this process and have an eye for making every image pop.
Video editing
INK makes a lot of brand videos. Often during photo shoots, moving images are made with the camera or drone camera. Sometimes a shoot is based on a storyboard and other times, improvised. These are then mounted afterwards depending on how the video is going to be used. Shopping point video, video for websites, short clips for social media.
The precise selection of the frames, the speed of cuts and transitions, the effects, the music and/or voiceover, are all part of the atmosphere and dynamics of the video that give your brand identity the look and feel you want.