HOW HIGH-END VISUALS ARE CREATED
Anything is possible if your prepare in advanceINK creates images through photography, video and 3D visualization for concept & campaign, fashion & beauty, products, stills either on location or in studio. Our work has a creative and a technical aspect. Both determine the quality of the end result. But the creation of good visual material already starts at an earlier stage. Before going into production, we have to think about what an image needs to communicate, which techniques to use to get the visual elements just right, and what’s technically required to achieve a picture that’s worth a 1,000 words. Based on this briefing, we make concept and mood boards, scout for the right location (indoors/outdoors, at home/abroad), book the appropriate models, styling and make-up artists for the shoot, buy or rent props and build sets.
The communicative role of the image
An image not only reveals something, it also coveys a message. A person’s attitude, the environment in which they are located or the composition of products are important, but so too is the atmosphere, the essential lighting and colour to set the perfect tone. These are elements that are best determined in advance and then adapted and refined accordingly when on set. Each image must express meaning and respect the brand identity.